Well of course it is! However, I can see why some are beginning to raise this question because there wasn't even a brief mention of the Mac or Mac OS X at last weeks WWDC Steve Jobs Keynote. WWWC (WorldWide Developer Conference) is the annual event where the Apple developer community comes together to find out about new tools and products for developing for Apple's platform. It's not uncommon for Apple to showcase the next version of the Mac OS and even release a new hardware product here and there. However, at this year's conference the focus was 100% on Apple's mobile business. So if you're not into iPhones, iPads and iPods, there wasn't ANYTHING for you at the keynote. Not even stats on how well the Macs are selling. Now of course Apple did hold sessions throughout the week on the Mac OS and other areas, but the attention is on the "new shinny object" and that's the iOS. Apple has traditionally been a company that focuses the bulk of their attention on what's hot at any given moment. Also who could argue with the companies financial success. So whatever they're doing as a BUSINESS it's working. Still, I want to know…
Where's my NEW Mac Pro?
I've been patiently waiting with cash in hand to buy the new 2010 Mac Pro tower. The last Mac Pro was introduced in March of 2009! Yes, 16 months ago, which is an eternity in the computer hardware space. No question Apple is now a Consumer Electronics Company and doing great with the Mobile business and also equally well with the notebook (MacBook – I love my NEW Core i7 MacBook Pro) and consumer desktop (iMac) lines too. What about us pros? Much smaller market for sure, but we do buy the most expensive products Apple sells.
Just a few quick stats
The current Mac Pro was introduced March 2009
The current Apple 30" Cinema Display was introduced March 2006 <- yes 4 years ago
Apple recently retired the I'm a Mac/I'm a PC campaign
The Bottom Line
Apple should continue to fight the battles that make it successful as a company, however, they also shouldn't take their eye off the bread and butter market either. It would be weird to wake up one day to find all those shiny new iDevices docked to PCs.