I got an email from my close personal friends at Netflix today. Currently, I'm on a plan that lets me stream anything that's available in the Netflix library (which is a smaller portion of their entire library) and lets me request a single DVD or BluRay out at a time (although as many as I want in a month at one-at-a-time). For that they charge me $11.99. That's pretty reasonable – I don't stream a lot, and anymore I find myself getting maybe one disk every couple of months.
Apparently, Netflix thinks that's a sweet deal for me too. So they are splitting the deal up into two – a $7.99 unlimited streaming deal, and a $9.99 one-at-a-time DVD/BluRay deal. So I can have the same thing I had before for only a 67% price increase!
This new pricing takes effect immediately for new subscribers. Current subscribers at least have been given fair warning – our plans change September 1st. But mine will be changing before that.
For as little as I use the DVD/BluRay plan, I guess I'll drop it. I do like having the streaming so I'll hang onto that – at least for now. But for the extra$6 a month I can just rent the occasional flick from iTunes or Amazon (I have the original AppleTV and a Tivo to play them back on my TVs with).
Really, Netflix? 67%? I didn't realize you were hurting so badly. I mean, you just raised prices last November. Oh, wait, you're not doing badly at all, doubling your income year over year. But you'll do it with a bit less money from me.